The BARtenders
Brand Strategy & Consumer Research
Consumer Research
Extensive experience with all Qualitative & Quantitative Methodologies
Consumer Immersions (our specialty)
Ditch the sterile vibe of traditional focus groups for our Consumer Immersions: dynamic, 2-hour live social sessions where your team and ~20 consumers connect in a real-world setting. Tailored to your specific learning objectives, these high-energy exchanges yield far more candid insights than a one-way mirror ever could. It is a significantly more efficient way to achieve faster team alignment and deeper human understanding. By engaging directly (as a "note-taker"), you will build the authentic connections needed to drive smarter brand growth and outpace the competition with ease. We handle everything- you just need to show up.
- Live, authentic social interactions.
- Your team will ENGAGE with real consumers
- Works for any Brand, in any category
Shop-alongs
One-on-one research where a moderator accompanies a shopper in-store or online, asking questions in real time. We observe decision drivers, reactions to packaging, pricing, and promotions, and report insights on category navigation, switching, and purchase behavior.
- Direct access to unfiltered consumer sentiment.
- Direct feedback to creative concepts.
- Actionable strategic recommendations.
Traditional Focus Groups
With 700+ sessions conducted - we know how to get the most out of traditional focus groups. Our expert facilitation of group discussions reveal honest reactions to concepts, ads, packaging, or product ideas. We manage the recruitment, DG guide development, moderation, and synthesis reporting - delivering key themes, quotes, and strategic implications for your brand.
- Direct access to unfiltered consumer sentiment.
- Direct feedback to creative concepts.
- Actionable strategic recommendations.
Ethnography
Observation of consumers in real-life settings to see what they actually do. We capture routines, pain points, and workarounds, then translate findings into narratives, journey maps, and innovation opportunities.
- Reveal what people actually do.
- Uncover hidden pain points in context.
- Turn behavior into innovation opportunities.
Segmentation
Division of your market into meaningful, targetable groups based on needs, behaviors, and demographics. We identify, profile, and prioritize segments, then recommend tailored strategies for messaging, product, and go-to-market plans to focus resources where they matter most.
- Pinpoint customer groups to drive revenue.
- Tailor messaging to segment values.
- Focus marketing high delivery return.
UX testing
Evaluation of products, websites, apps, or software with real users completing key tasks. We design scenarios, moderate tests, and analyze friction points, delivering prioritized recommendations to improve usability, conversion, satisfaction, and retention.
- Direct access to unfiltered consumer sentiment.
- Direct feedback to creative concepts.
- Actionable strategic recommendations.
Consumer Surveys
Structured questionnaires to quantify attitudes, preferences, and behaviors across your target market. We handle survey design, sampling, fieldwork, and analysis, delivering clean data, dashboards, and an executive summary of key findings and segment differences.
- Direct access to unfiltered consumer sentiment.
- Direct feedback to creative concepts.
- Actionable strategic recommendations.